The Department of Marketing at Daffodil International University successfully organized the Orientation Program for Batch 261, featuring an exclusive session titled “Becoming a Marketing Leader: Lessons from Real-World Experience.” The program marked an important beginning for the newly admitted students, serving not only as an introduction to their academic journey but also as a platform to inspire them to develop into future marketing strategists, innovators, and leaders in the global business environment.

The orientation program was held on Sunday, February 1, 2026, from 10:00 AM to 1:00 PM at the DIU Marketing Lab (Room 1405). The session effectively combined academic guidance with practical insights, helping students gain a clear understanding of the discipline of marketing, its real-world relevance, and the expectations of the industry.

The Department was honored to host a distinguished panel of speakers who shared their valuable experiences and insights with the students. The session was enriched by the presence of Sayed Alamgir, Professor of Practice, Department of Marketing; Professor Mohammed Masum Iqbal, PhD, Pro Vice Chancellor; Dr. Mohammad Rokibul Kabir, Professor and Dean, Faculty of Business & Entrepreneurship; and Dr. Dewan Golam Yazdani Showrav, Associate Professor and Head, Department of Marketing, all from Daffodil International University. Their inspiring speeches and guidance provided students with a clear vision of leadership in marketing and motivated them to pursue academic excellence and professional growth.

On January 29, 2026, the students of the Department of Marketing at Daffodil International University (DIU) successfully organized a departmental picnic at Model Town. The event was arranged with the objective of strengthening bonds among students and faculty members while providing an opportunity for relaxation, recreation, and informal interaction outside the academic environment.

The picnic witnessed enthusiastic participation from students of all batches of the Department of Marketing, along with the honorable faculty members, making the event lively and memorable. A special note of appreciation goes to Batch 251, whose initiative, planning, and dedicated efforts played a pivotal role in the successful organization of the program. Their teamwork and leadership ensured smooth coordination and an enjoyable experience for everyone involved.

The day was filled with fun activities, shared meals, and moments of camaraderie, reflecting the strong sense of unity and cooperation within the department. The departmental picnic not only provided a refreshing break from academic routines but also reinforced mutual respect, friendship, and a positive departmental culture among students and faculty members.

The Department of Marketing at Daffodil International University, in collaboration with the SkillUp Club, proudly organized an exclusive skill development seminar titled “Words That Work: Professional Discourse, Email Etiquette, Verbal Communication, The Art of Refusal Skill & Joy of Learning.”
This seminar was featured under our signature lecture series, “Brand You: A Skill Development Series for Future Professionals.”

The session was held on Thursday, 20th November 2025, at the International Conference Hall, Level 3, Knowledge Tower, DSC, bringing together an engaging blend of insightful discussions and interactive learning experiences.

This seminar aimed to enhance students’ understanding of essential professional competencies, focusing on:
• Professional Discourse & Email Etiquette
• Verbal Communication & Confidence Building
• The Art of Refusal Skill
• Joy of Learning

We were honored to host our distinguished speakers who enriched the session with their expertise and real-world insights:
• Dr. Bijoy Lal Basu, Professor, Department of English, University of Dhaka
• Ejaj Ur Rahaman, DCEO, The Premium Homes Ltd
• Amir Hamza, Assistant Director, HRDI, Daffodil International University

A heartfelt thanks to our Honourable Head of the Department, Dr. Dewan Golam Yazdani Showrav Sir, for his continuous guidance and encouragement, and to Ms. Jannatul Ferdous Himika Ma'am, for her unwavering support and coordination in making this session a great success.

The Department of Marketing remains committed to empowering students by nurturing their professional communication skills and preparing them to excel in both academic and workplace environments.